Know Your Business Why
Know Your Business Why
How Asking Yourself "Why" Can Be The Secret To Business Success
Think back to when you started your company. Did you ask yourself, "why do I want to start a business?"
Most entrepreneurs and business owners don't ask this question, and it's a mistake.
Why is it important?
Your "Why" is your North Star - always in the back of your mind guiding your business decisions. As Simon Sinek says, "People don't buy WHAT you do, they buy WHY you do it."
If you find that you're working hard but not seeing progress, struggling to maintain focus, and losing motivation, it could be because you haven't identified your Why. Many online business owners cannot articulate their Why. Understanding your Why is the first step to growing your online business.
Think about it this way - if you can't explain why your business exists, how will your target market know if your products or services are right for them? If you are clear about your Why, everything else will fall into place.
Most Business Owners:
- Get wrapped up in the day-to-day demands of the business and put out fires.
- Spend their time trying to survive rather than planning to thrive.
- Have little time to create new ideas, build new relationships, and develop growth strategies.
- They know they need to grow but have lost their purpose or why.
Pinpointing reasons for running your business will give you a more meaningful path, especially when the economy turns downward.
Here are some of the Whys we suggest to our clients:
Increase sales and profits.
A business cannot survive without generating profit. The purpose is to increase sales and profit, creating the financial resources to support and grow the business.
Reach more customers.
Building brand awareness, increasing client engagement, and filling the pipeline help reach more customers and convert them. Understanding the target audiences and developing the right messaging leads to business growth.
Create transformation.
Maybe it is time to make fundamental changes to business operations to be more efficient, compete more effectively in the marketplace, and make a strategic pivot necessary to spark business growth.
Build a bigger and better business.
Owners may want to build a more stable business by using digital tools and proven processes to grow a business to new heights.
Your business purpose matters because it clarifies how to focus your time to accomplish your goals. Does one of these resonate with you?
Small Business Growth Should Be Easier
Grab Your Free Guide to Discovering the Seven Secrets to Find More Time
This guide will help you take inventory of your time to confidently step back into your creative area of genius and develop the strategies to grow. Doesn't that sound divine?
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Please check your email for the download and more valuable information to be confident and reassured, you have the systems and tools that will make you successful.
Thank you,
Carol Frankenstein
Struggling With Your Business Growth?
These five tips can help you get back on track:
1. Remember why you started your business
Write down your thoughts and feelings about why you started your business. What were your motivations?
2. List your values and describe how they apply to your business
Think about what you want to accomplish. Are you in it for the money? Freedom? A passion?
3. Define your target market and what's important to them
As you evolve, so will your target audience. Take 30-minutes to define them and what they want that your business can provide.
4. Describe the problem your product or service solves.
Make a list of issues you solve for your customers and how you help them win.
5. Recapture the passion that drove you to start your business.
Identify three top things vital to you and your business outside of making money. What changes do you want to make in the world through your business?
Knowing Your Business Why Isn’t Easy
It can be challenging to know your business purpose in today's world.
You're working hard and making progress, but your business WHY is elusive.
If this sounds familiar, then you're not alone. Many online business owners cannot articulate their Why. It's easy to get stuck in the weeds and lose perspective about WHY matters.
Taking a step back is important and assessing your business from the outside is vital.
As an OBM (Online Business Manager), I see business owners lose their purpose, focus and drive. Struggling in these moments, they feel like they're not making progress and can’t see a way forward. As their trusted right-hand person, I help experienced entrepreneurs get unstuck and back on track to build strong, healthy, focused, meaningful, and lasting online businesses.
You don't have to do it alone. Reach out. I’m here to help.
Book a call, and let's chat.
Experienced heart-centered entrepreneurs are often stressed and exhausted because they juggle everything in the business. I manage online business operations, freeing the owner to focus energy on growing the business.
